3 Tips for Writing Great Google AdWords Ads

November 20, 2014

Most people nowadays are aware of the fantastic, one of a kind opportunity of making money online. For one, it’s easy to start, all you need is a computer and internet access. Next, the possibilities are limitless, there are thousands upon thousands of ways in which you can make yourself rich with your business venture online. And probably the best thing about it is, you’re your own boss, and you set your working hours according to however you feel. By now you should have your mouth watering for the prospect of online cash making.

As noted, there are thousands upon thousands of ways in which you can make money online, some better than the others, some worse. Regardless of that, there is one thing that everyone that has made some money online have agreed upon – Google AdWords is a tried and tested tool that wields the power to make your revenues skyrocket! For the uninitiated among you, Google AdWords is an online advertising service with which you can advertise what you have to offer, on the top of the page or on the side of it on Google search results. Sounds simple. And it is. But it can be devastatingly effective. Why? Because Google is the most powerful and popular search engine in the world. Millions of people use it every day to scour the net for what they need. And what does this mean? To put it simple, you acquire the potential for said millions of people to see the ad you’ve placed, daily.

So without further ado, here are three tips for writing great Google Adwords Ads that you can easily implement and rip the benefits of.

  1. Use flashy words. NO ONE will fell enticed to click on a link if it consists of boring words. “Get car deals” for example is a pathetic add, and one with extremely low potential to attract customers. On the other hand, how do you feel about this ad: “Get AMAZING car deals at an incredibly cheap price!” If you’re a normal person, then it goes without saying that the second option was surely more attractive to you. Nobody likes something boring. It could be the best car deal in centuries to come, and yet few people will click the link, because it doesn’t captivate their interest!
  2. Say that it’s a limited offer. Normal people are pretty simpleminded in one thing – if they feel that they’ll lose the chance to do something, then they’ll get a huge urge to do it while they still can. This is not to say it’s something bad per se, it just is. So how can you use this fact? Mention that whatever offer you have to make won’t last forever, but only for a week, or two weeks, or whatever. This will captivate the attention of people even further, and you’ll business revenues will show just that.
  3. Remove common, non-attention grabbing words. These are words such as “a”, “an”, “or”, “of”. Sure, there are a few exceptions to this rule, but as a rule of thumb always strive to keep the ad on the point, and remove any useless words that might only make the ad less appealing.

This concludes this short list on tips for writing the AdWord ads. We hope it will help you extract more ROI and income out of your business venture.


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