June 7, 2016
For any business to make any kind of headway, it needs to have effective marketing strategies. A business’s success can hinge on its marketing, so it’s understandable that bad marketing can have a heavy impact on a business. There are several ways bad marketing can negatively impact your business that you should be aware of.
Lack of Online Presence
Most businesses have websites that at minimum serve to inform potential customers about the company. Having a weak or non-existent online presence can be a horrible marketing choice for a company. In a time when the internet is such a massive component of society, not being online can cost a business an entire market and demographic.
If your company does have a website, you should also be keeping it as up-to-date as possible. Information and content that is years old will lead to a loss of customers. Poor marketing online can lead to loss of traffic for your website, even if you buy web traffic.
SEO, or search engine optimization, is a vital part of a business’s online presence. Often, companies think that simply having a website is all that is needed for any online marketing strategy to be effective. SEO campaigns allow potential customers to find your website through internet searches. It’s a more direct way to appeal to the target audience for your service or products.
Failure to use SEO correctly can also be a type of bad marketing. No consistency in keywords or domains, low rankings in search results, and a website that cannot be easily navigated can impede any benefits gained from using SEO. As a result, you lose customers who are genuinely interested in the products your company offers.
Lack of Direction
There is no point in having a marketing program if you cannot reach your targeted audience. While the management might be impressed with the flare of an advertisement or slogan, any praise you might receive from them will dry up if it does nothing for the customers. The entire purpose of having a marketing campaign is to attract new customers and retain current ones.
When designing a marketing campaign or trying to employ strategies for your business, you need to know who your client base is. Taking into account what you sell, who buys it, and who uses it can help any marketing your business does be successful.
Poor Customer Service
A major component of a business’s reputation is the effectiveness of its customer service. You often hear cases of businesses closing or being boycotted because of how the customers were treated. Customer service is as vital of a component in marketing as the campaign itself. Presenting your company as something it’s not can create a false image in the minds of clients. In a sense, it’s like lying to their face about what you can do. Good marketing serves to bring the business closer to its customers. Making sure that the customer can relate or be interested in the company can make or break a marketing campaign.