January 15, 2015
With the multitude of web marketing tools available today, it can be difficult to properly utilize them all. SEO, Ads, PPC, networking, link building, buying website traffic, affiliate programs, and so forth, the list seems to never end. The guidelines for many of them seem to constantly change as well. One day you hear that web content should only be kept to 400 words, the next day someone is saying the golden number is 1500. One day sites are praising the use of PPC, the next they are warning it will tank your rankings. The large back and forth of the marketing community can only really go to always prove one thing; you need to know your marketing tools strengths and weaknesses.
To effectively use all your marketing tools, you need to understand them.
A large part of the back and forth debating comes from people discovering different aspects to marketing. The key word to keep in mind when it comes to marketing is: adaptability. If you don’t start off with a responsive website design that can adapt to the user’s interface, then you are going to be missing out on a lot of potential traffic. This sense of adapting to how the market changes is the key to properly using the marketing tools at your disposal. Search engine algorithms change because they are evolving and adapting to improve their efficiency. They do this because people who are not satisfied with the results they turn up will cease using them. If people don’t use a search engine, that engine loosing revenue from ads. A lot of people will try to get around algorithms by overloading their site with links and tags to try and get the engine’s attention. This means that at times marketing tools have to adjust to changes made to prevent abuse.
What this boils down to staying on top of changes.
In most forms of online marketing, you need to stay ahead on top of the changes and adjust when needed. If SEO has a major change, then you need to remodel the wording in your content to match. If link building becomes less vital, then you need to shift your focus from having it so much as other aspects. One thing that remains a vital aspect in online marketing is buying website traffic to help increase recognition. This especially true for newer sites that are still building up. Buying website traffic that is targeted towards people who are interested in your niche can help no only temporarily nudge up your rankings, it can lead to natural traffic increases as well. While some aspects change on a daily basis, traffic and bounce are almost always a big factor in ranking when your site is considered for a search result. When a site has a lot of bounce back it can reflect poor SEO. For example, if someone is searching for “hot trends” with the intent of wanting gossip or fashion, and your site focuses on “hot trends in finance”, your site can see a bit of bounce because the phrasing is more suited to another field. Buying website traffic that is targeted can help get over the choice in SEO, and give you time to improve it without taking too bad a hit in rankings.