March 12, 2015
If you hopped on your computer to check how many visitors you had come through to your site, you were probably excited to see the rising number. Instead of getting too excited just yet, remember that not all visits equal a sale. One of the hardest things to learn is the conversion rate and while it may not make sense at first, it is an invaluable tool that will help you better understand SEO, advertising, and your click through rate.
It’s a Myth
One of the common misconceptions all business owners first have is that they believe higher traffic equals the big bucks, but this is wrong. Web traffic is an essential part of your business, but if your prospects and visitors are not purchasing, then your web traffic doesn’t mean much.
Many companies have a hard time getting more than 1% to actually convert upon visiting the website. But why is this? There are a number of reasons why you may not have visitors converting right away. Consider the following tips to help keep your visitors on your site and buying.
You Need a Call to Action
If you do not have a call to action on your website, you are not telling your customers to do something. A call to action can be something like, “Call us today to get a free quote!” You want your visitors to email, sign up, or call you. If you are not getting this message across, you need to rethink your call to actions.
Headlines Mean Everything
When someone stumbles upon your site or clicks an ad to go to your site, you need to keep their attention and focus with relevant headlines. If you do not have headlines to draw them in, you can count them off your click through list. Your headline should be intriguing, engaging, and beneficial to the customer.
Prove You’re the Real Deal
Your visitors want to be able to trust you upon giving your website a quick glance. To gain trust, you need to show off testimonials, pictures of staff, relevant comments, PR mentions, and social media pages. When a visitor can envision who you are and how your company has helped others, you gain their trust.
Benefits, Benefits, Benefits
Offer tons of benefits to your customers on your website. You never want to make your visitors think you cannot help them or that your service is not beneficial to them. The more beneficial and needed you sound, the more they will seek you in their time of need.
Implement a New Strategy
If you are having trouble with your click through rate or you want to see more visitors, consider a new strategy. Whether you want to buy web traffic or launch an entirely new campaign, track your results to see what works best. It is not uncommon to have a low conversion rate. Remember, just because you hit the 1,000,000 visitor mark doesn’t mean you will have $1,000,000 in sales.