SEO 2014 Outlook – What Works Now?

April 13, 2014

 

We are going to give you the best tips for 2014 in terms of SEO.  As you may already know, Google has been synonymous with SEO as of the past couple of years.  In 2013, we witnessed a huge update in their algorithm. It is known as the “Hummingbird” update.

Learn How “Hummingbird” Affects You

This is the latest and greatest of search engine algorithms, and it’s probably not the last we’ve seen from Google.  Google believes that this search engine algorithm should bring higher quality results to the forefront of their searches.  Google mentioned “conversational search” as one of the biggest changes.

What is conversational search you ask?  It’s similar to the way you speak to Google Voice or Siri.  You will simply type a question: “What is the closest Italian food restaurant?” into the Google search bar. These types of searches have been increasing; hence Google implemented it into their algorithm.

The end result is this: pages that match the full meaning and answer the question of what the conversational search term  is indicating have the better chance of obtaining the rank for that written phrase.

How Long Should My Content Be?

There was a recent study conducted by Vocus that states: higher ranking search pages tend to have more pages of content.  They found that the number was usually 2,000 words of content or more.  This has sparked a slight controversy because many people do not see quality as pure length.  The arguments supporting this type of search engine strategy is the fact that a longer article has a better chance of meeting Google’s LSI requirements to be a relevant pae.

Regardless, the best way to find out if your page is good or not is to simply experiment.  We do recommend having some short pages, some long pages, and even using the same keyword in both lengths.

The more natural everything looks, the better – it’s getting harder nowadays the trick Google, so the best bet is just to stay true to your audience – making SEO + keyword implementation secondary.

Conducting Keyword Research

SEO research is becoming harder every single day. It’s always been tough depending on the big “G”, but with their recent abandoning of the old keyword research tool – things are tough; to say the least.  Getting information on what keywords work seems to be rare now that Google has completed stopped most people from getting in depth with keyword searches.

There is a small loop hole, however.  If you are searching for PPC traffic, Google is offering excellent keyword research data.  The best bet in this case is to use the Google’s PPC tool to do SEO keyword research, and go from there.

We also recommend testing PPC keywords and a landing page to see if a specific keyword converts.  If it does, you have yourself a winner, you should spend time SEO optimizing your website for it.

if not, fix and repeat! When you buy traffic, in this case targeted traffic – you increase your learning speed!  That way, you won’t be wasting months trying to rank for a keyword that brings you targeted website traffic that bombs.

Blogging is not dead; neither is Guest Blogging

When you are trying to increase targeted website traffic, guest blogging is one of the best ways.  Why is it so effective?  The reason is this – people will send you inbound links and expose your brand when you guest blog.  The best way to guest blog is to make sure that you have high quality content.  By doing this, you will be guaranteed targeted traffic such as long as the blog you are posting on, already has a ton of traffic in the first place.

The methods have changed, but the principles still remain the same – make sure that you follow the rules of marketing and you’ll be fine. This includes things such as high quality content and experimentation.  We do believe experimentation will take you a long way.  Your goal should always be to “speed up” the learning process.  That’s why we are firm believers that before you target any keyword; you should test it with PPC first.  There’s no reason to take a shot in the dark and to spend months of uncertainty.

 


Back to Top