Social Media and Small Businesses: How do they Click?

February 24, 2016

In spite of how easy it is to start a small business, they may just find it a little difficult to compete with some of the larger, more established players in the market. Not only can large organizations buy in quantities which reduce their overall costs, they also have huge advertising budgets which makes it easier for them to reach out to both new and existing customers.

If you’re struggling to grab a reasonable share of your target market and don’t know how to drive traffic to your website, then perhaps it is time you learned how to use the internet for this. There are more than 3.17 billion people on the internet each day. Each one of them could be a potential customer depending on the product or service you’re selling. All you need to ensure is that your business shows up whenever they search online. There are a number of ways you can do that. The option you go with will depend on the amount of money you can spend.

If you don’t have too much money to spend then social media is the answer to all your problems. Facebook, Instagram, Twitter, etc. Most people know of these tools, but we’re usually so busy trying to promote our business in other ways that we don’t even pay attention to them. Social media gives you the chance to build a relationship with online customers. Even though this doesn’t allow any physical interaction with customers, it is the way the world works now. You need to use your words to reach out to customers on the internet. Here are a few tips to help you do this:

Communicate who you are and what you can offer clearly on your social media page so that you can reach each customer personally.

Keep communications up. Visit your page regularly and respond to everyone who comments or asks questions. Freshen things up every now and then by adding new posts.

Start branding yourself online. Establish a new logo that stands out from the rest. Remember, people recognize a logo before anything else. This is a great way for you to get your customers to know you personally. If they know you, they will buy your product or service.

Be sincere and build some trust. This is a part of branding too. Building trust online should be your main goal. How? Maintain your page properly, follow through on commitments, provide visitors with useful information and guarantee satisfaction to customers while protecting their privacy.

Establish a social proof for your business. Ask customers to “Like” your pages, write reviews about your product or service, follow your pages, etc. This is an important way for you to let visitors know how your customers feel about you, your product and your service.

Becoming a social media marketer is a great way for you to generate traffic for your website. If it isn’t working, maybe you could buy website traffic? This is another easy way of getting tons of potential customers to your website.


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