For those who are just starting out with a web based business, or who are adding in a website to help boost sales, or even to build brand for their current business, there are some important things to understand. In order to be successful with a marketing campaign online, you need to put a lot […]
For many small business owners, or those who are wanting an alternative to relying in the typical 9 to 5 grind, the idea of making money online can be appealing. Although, the steps involved in getting a successful online business running can be a bit confusing, or daunting to some. There are many different ways […]
Some circles in the marketing community like to debate a bit over the exact context and meaning of branding. In general though, it is good the think of branding as more than just a logo for a company, it is the idea or embodiment of that company. Take Starbucks for an example. They have global […]
In the world of online marketing, the driving goal is to generate quality traffic that results in increased sales. The sales will either come through your website, or in the form of increased business as a result of your online marketing campaign. Traffic that comes from none paid for sources such as social media presence, […]
Having a website is not enough to build quality traffic and regular website visitors. It is necessary to invest in your website’s promotion in order to ensure the largest possible number of visitors (targeted visitors) hit your site.