What is a Unique Visitor?

June 18, 2015

If you have been running a website for a while now, then you know what a unique visitor is already. You may not however, know the difference between a unique visitor and a page view. Below you will find out what a unique visitor is and how it differs from your page view.

What is a Unique Visitor?

A unique visitor is someone from visits your website the first time. For example, if someone clicks onto your website for the very first time, they are considered a unique visitor. If they click on your website another 30 times in the same day or any other day, they are not counted again as a unique visitor. They are counted by using their IP address. Now, if they visit your website from a different computer, they will be considered a unique visitor once again.

What is a Page View?

A page view on the other hand is whenever someone clicks on the site. For example, if someone clicked on your website 100 times in one day, each of those visits would be considered a page view.

Which is More Important?

The question for many website owners comes down to which is the most important, the page views, or the unique visitor. The determination of which is most important comes from what you are trying to do with your website. For example, if you are a publisher, then page views would be more important but for other brands, the unique visitor is most important. The best thing to do is keep an eye on both and then determine which to concentrate on the most. If you keep an eye on both, then your website can’t go wrong.

Always Watch Your Bounce Rate

In the end, the most important thing to watch on your website is your bounce rate. For example, if you have 50 unique visitors, then they bounce to another website and never come back to yours again; you have a problem and need to address a few things on your website right away. You want visitors that stick around and surf beyond the homepage of your website. That is why it is so important for your content to be engaging, up to date, and interesting enough to keep your visitors entertained and interested. If your site is out of date or the material is just plain boring, you bounce rate is going to be horrible.

Watch the Time

The more time someone spends on a page, the more interested they are. So watch the time that is spent on the pages of your website to determine which ones need the most improvement and which ones are doing great.

These are just a few of the differences between page views and unique users and a few tips to help you along. Remember watch them both and watch your bounce rate if you want your website to be the success that you have always wanted it to be.


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