November 2, 2015
Businesses often struggle in this digital world because they are not getting enough traffic on their websites. Search engines are flooded with websites that are competing for attention, and using SEO is no longer enough to give your website the competitive edge that it needs. Search engines now have more complicated criteria that have to be met in order for websites to receive improved ratings. When SEO is no longer enough, there are several things that can be done to improve the traffic on your website.
Buy Web Traffic
Buying web traffic can be a cost-effective way to increase the amount of real visitors that your website receives. When you buy web traffic, you are essentially buying/renting advertising space on another website, which gets your website seen. Buying web traffic allows you to target a certain type of customer who will potentially revisit your website and share your website with others.
Use Social Media
Social media is the newest and most effective way of link building. Search engines pay attention to how many times a link is shared on social media because they consider shared links to have better and more relevant content. There are an overwhelming number of social media sites, and it is in your website’s best interest to take advantage of them. Some ways to use social media are to post special offers, share interesting facts about your website or product, and host contests.
Link to Trustworthy Sites
Due to the increased amount of competition that is out there on search engines, it is imperative that you link to trustworthy sites. Search engines are now looking more at the legitimacy of the sites that you link to rather than your own site. If they feel the websites your site is linked to are a scam, they will assume your site is a scam as well and may end up blocking your website or decreasing its ratings.
Revamp Your Website
One way to keep visitors from bouncing from your website and hurting your ratings is to make your website look interesting enough for them to want to look around. First and foremost, your website needs to be able to load quickly so visitors do not become impatient and move on to the next site. Your website’s display should also be neat, well organized, and look interesting enough to capture visitors’ attention. Product descriptions on your page should also be detailed enough so that visitors understand what they are getting and can compare it to your competitors’ products.
In this digital age, it is difficult for websites to get a competitive edge. That is why it is important to take advantage of the many tools available to you. Buy web traffic, take advantage of social media, be careful what sites you link to and spruce up your website. By doing so, you are sure to increase the amount of traffic your website receives, and as a result, your websites ratings will improve.