What Tools Can I Use to See What People Are Clicking On in my Site?

August 5, 2015

 

When it comes to running a successful website, it is sometimes confusing and can get a little bit complicated, if you are not careful. You have to make sure that the traffic that is coming to your site doesn’t have a high bounce rate and be sure that they are clicking on what you need them to click on at the same time. Luckily, there are tools that you can use to see what people are visiting the most on your website, read on below for a few of them.

Google Analytics

You need web analytics to monitor the visitors to your site. Google is the top search engine on the web today and Google Analytics is the best out there for giving you statistics on, where they come from and which links your visitors clicked on once they got there. Google Analytics is free and easy to use.

Crazyegg

Crazyegg shows you exactly where a visitor on your site clicked, even if it was not a clickable link. For example, if someone tried to click on a photo on the site, it would tell you. Then you would know that it is a good idea to make that photo and photos like it clickable. Crazyegg uses a heat map to show you what the clicked areas on your site are, making it super easy to use.

Olark

Olark lets your visitors tell you what is missing from any page on your website. The live chat lets you hear from people that would not call you and prefer live chats instead. This is a great to find out not only where people click, but what they would like to be able to click on as well.

What you can learn from live chat with Olark is listed below.

  • Which pages on your site are giving visitors problems
  • Which products people want to know more about
  • What types of concerns, problems, and questions visitors might have about the site
  • Which of your answers and solutions work well with your visitors and ¬†brings the back to your page

How to Choose

Of course, you probably do not want all of these tools on your website, nor can you afford them. Remember, you want a fast loading time, so you will want to keep tools to a minimum. Choosing the right tool can be confusing, so you will need to read reviews, do your research, and choose the one that is the right match for you. Figure in your budget and then set the tool up and see how it works. You can always change out if you do not like the results.

These are just a few tools and tips to help you keep track of who clicks on your website. It is important to know your customers habits, if you are going to run a successful site. Do your research, take your time, and find the right tool to help you website expand.

 


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