Why Does Bounce Rate Matter?

April 28, 2015

When you have a website that you want to be successful, one of the things that you worry about the most is your bounce rate. Many website owners in the beginning do not see the downside to not worrying about their bounce rate, and then they feel badly when their website starts to fail. Below, you will find out why the bounce rate on your website matters and what you can do to fix a high one.

What is a Bounce Rate?

Before you can do anything to fix your bounce rate, you need to know what it is. A bounce rate is the percentage of visitors that only visit one page on your website before bouncing off to another site. You want visitors that click through different links on your site, gathering information, and hopefully buying the product you have to sell. What you do not want is a visitor who browses a page briefly and move onto something else.

Why Does Your Bounce Rate Matter?

It may seem in the beginning that your bounce rate is a great indicator of how popular your website is. While being popular is a good thing, you also want your visitors to follow through and visit other pages on your site as well as the home page. You want your bounce rate to be as low as possible, because this helps you in the search engines as well.

You can rank on the first page of Google quite often, but if your bounce rate drops, you will soon find yourself on the bottom of the heap. It is hard to climb back to the first page of Google, once you have been knocked to the bottom.

While many website owners think that their bounce rate is good, you do need to get a tool that helps you to check that bounce rate on a regular basis. There are plenty of online tools out there that will help you to keep up with it and they are easy to use.

What is a Good Bounce Rate?

There is no direct answer to that question. Your bounce rate is going to go by the type of website you have, your targeted audience, and the niche you are in. You need to determine what is the best bounce rate for you and then strive to reach that point and stay there. Remember, your bounce rate can make or break your website.

If you want your website to rank high in the search engines, then you will need a good bounce rate to accomplish it. You need up to date and interesting content and a bounce rate that is as low as possible.

These are just a few reasons why the bounce rate of your website matters. Even though, it is impossible to give one concrete answer as to what is the best bounce rate for your website to have, you should find out the lowest for your site and strive to get it.


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