Why Is It Important To Build Your Website Ranking

May 26, 2016

In the real world, location means everything for a business. It can affect the amount of exposure your company receives, sales, and even the business’ reputation. This is very much the same online, with website ranking in things such as search results taking place of your business’ physical location. For your business, you should consider the benefits of building up your website’s online ranking.

Increased Traffic

The higher your site’s ranking in search results, the more likely people will click on and visit the website. Companies who have websites seated as first in search results are usually seen as the best option by users. On average, the website that is ranked first in search results will receive almost half of all click-through traffic from that search. For comparison, the second ranked receives around 12% of all click-through traffic. When you take into account that Google, the number one search engine, has on average 12 billion searches per month, your site’s ranking in results can be a big deal.

If you buy web traffic, you can guarantee that you will be getting real visitors to your site. The more traffic you have, the more likely people will purchase your products and services. With a search, people are actively looking for a specific product or service. The higher your ranking is, the easier it is for your company to reach its target audience.

More Purchases

When people search for something, they are more likely to go with links that are in the first page of results. The higher your website’s presence is in the search results, the more likely that it will be chosen over your competitors. Your site’s ranking can ensure that your get more traffic, and therefore more business.

If your company is receiving more website traffic than another company that offers similar products and services, it is guaranteed that you will have more purchases than the other business. More purchases means that your company has more profit, which you can put into other things, like increasing inventory, size, physical locations, and so on.

Reliable Advertisement

The keywords that are used to search for your company’s products and services are what people will associate with your business. The higher your ranking, the more people are going to think of you as a reliable provider of the service they are looking for. People tend to trust their search engine, so if Google has you listed in one of the top spots for something, it presents a message that your company is the best option.

Websites that have lower search result rankings tend to need to spend more on advertisement. One of the biggest flaws with traditional online advertisement is that many people use ad-blocking software or simply ignore and advertisement if they don’t think it applies to them. Higher rankings function as an easy and targeted advertisement system. For those who have a smaller company and/or a smaller budget for advertising, a higher ranking can be a cost-effective way of getting the word out about your business.


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