Checklist Before Buying Website Traffic

November 18, 2018

Before buying website traffic, there are several things that you should do in order to convert traffic into sales more effectively. Remember, just like many other forms of advertising, buying traffic for your website requires a small investment from your end. And as with any business investment, the objective is to try and maximize the results for every dollar you put in. We’ve put together a 10-point checklist that will hopefully help you do just that.

1. Optimize the Sales Copy

Your sales copy serves as your short sales presentation to your targeted visitors. This should be your landing page, so you can grab the attention of your visitors quickly. In this key moment, you don’t have the luxury of an elevator ride to make your sales pitch. Time is of the essence. With the power of the Internet, visitors can leave as quickly as they arrive, so you need to be prepared to grab their attention within seconds. You need to have something on your webpage that can convince visitors to initiate the desired actions, or push your ‘BUY’ button.

There are several components of the landing page that should be tweaked and optimized if not already. One of them is the headline, which is a crucial part of the sales copy because it’s usually one of the first things a visitor sees. If you fail to make an effective headline, then it will be hard to get your visitor to continue reading the content below it. You may not be able to get the perfect headline at first, but after a couple of split-testing you will eventually get it right.

Also a vital aspect of the sales copy is the shopping cart, or the ‘BUY’ button(s). Make sure that they are all working properly, and the prices are set at the right amount. As simple as this sounds, sometimes the links will not work due to some technical glitches or an error on your end. Such an event would be catastrophic since it will lead to lost opportunity sales. So check the shopping cart more often and regularly, especially prior to buying traffic to your website.

Other aspects of the landing page that require attention to are the content, the design/layout, colors, and the call-to-action statements, among others. Ideally, you want these all optimized prior to purchasing traffic in order to attain the best results possible.

2. Get Your Social Buttons In Place

Before sending in visitors to your blog, you should further ensure that all the important social buttons are properly and strategically placed. Facebook and Twitter are arguably the most popular, so they are basics for your social signals. You can add more buttons of other social networks like LinkedIn, Instagram, Pinterest, etc.

Strategic placement of the social buttons is imperative. Placement can notably affect the click-through-rates of these buttons. Social buttons displayed as floating sidebar can be cool to look at, but they can also be very annoying for some viewers, and they don’t usually work in mobile views, so choose the placement properly.

3. Optimize the Sidebar or Side Widgets

The next thing that most readers will see during and after reading the content is the side widget, which is a valuable real estate on your site. This is where banner ads are usually placed should you choose to place ads on your site. Ads should not be offensive and should be relatable to your content and/or products. For example, you wouldn’t want to display any type of mature adults only ads if you are selling products for children. Nor would you want to display ads promoting car oil filters if you are selling beauty products. Use this space strategically. If you are selling a lot of different products, you may want to advertise some of your best sellers or a popular blog post in this space. On the other hand, you should try and get rid of unwanted and redundant widgets that only add clutter to the page and extend loading times on your page.

4. Check the Web Design

The design factor is an important part of the conversion equation. Designs and colors appeal to the psychological behavior of your web visitors. In spite of the famous adage that says “don’t judge a book by its cover,” many people will still judge a book by looking at the cover. The same principle applies in websites. Visitors will judge the site based on its design, presentation, ease-of-use, and loading times. A simplistic design with great products pics and quick loading pages goes a long way towards grabbing your visitors attentions. The design and layout of your page also reflects the quality of the products and the reputation of the business as well.

You could set your billboard up on the side of the busiest road in town, but if it is boring and plain and doesn’t grab anyone’s attention, what good is it?

5. Tweak Your Ads

If you are promoting something through ads, make sure they are properly in place. Get rid of non-working ads and replace them with new ones. This is important for affiliates. Check your banners from time to time. It is also best to change the banner design and sizes and split-test the results.

6. Ensure That All Links Are Working

Internal links are like bridges. They are the passageways for your readers to the other posts and pages in your site. External links, on the other hand, serve as channels to other sites you are linking to, as well. So it’s important to make sure every link, internal and external, is working properly for ultimate user-experience.

7. Improve Your About Page

Many webmasters neglect to optimize their About Page. It’s because they fail to understand its importance in conversion. The About Page serves as a confidence booster for your visitors, and to promote trust in your site. Therefore, tell your visitors about your business; show them who you are and the people you are working with. You may also share your vision and mission, and briefly describe your company and its business model. This will promote trust; and when trust is established, your conversion will soar.

8. Identify the Landing Page to Send Traffic To

This is an important pre-purchase task. You should first identify the perfect landing page to send the paid traffic to. It does not necessarily have to be the sales copy or the homepage. You can send traffic to any specific page or a particular post that you want to increase the page views. For example, if your website sells general merchandise throughout the year, but you want to direct more traffic to your ‘toys’ section a month before Christmas, be sure to enter the URL of that page when ordering traffic.

9. Ensure the TOS and Disclaimers Are There

For legal purposes and to abide by the rules of most affiliate programs nowadays, particularly Amazon, you should publish the terms of use and the disclaimers before purchased traffic starts to flow. This is to avoid suspension by some affiliate programs for non-compliance to their publishing guidelines. For affiliates, you must clearly state that you are receiving commissions or incentives for every sale closed through the links in your site.

10. Check the Mobile View

With more and more people now accessing websites through their mobile devices, it is now imperative to make websites mobile-friendly. Some websites will be seen as a total mess when viewed using any mobile phone or tablet. If this happens, you can annoy your visitors causing them to hit the back button to check out other similar sites. Therefore, make sure that your site is good even when viewed using mobile devices.
All websites are created differently. Tweaking one thing on one site may prove advantageous for that site, while tweaking the same thing on another site might not get the same results. So while this may not be the be all end all checklist to consider when planning to purchase traffic, hopefully it can provide some direction for those looking to maximize the results of their paid traffic.


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