October 18, 2014
Before buying website traffic, there are several things that you need to do so that you will more effectively convert traffic into sales. Remember, buying traffic for your website requires a small investment from your end. If you are a knowledgeable business owner, you will be looking for good returns from every investment that you make. Otherwise, you are only burning dollars towards the eventual downfall of your business as a result unproductive marketing.
If you are still at a loss on what to do before you purchase traffic, then here’s the checklist of things to do prior to any traffic purchase. Detailed below is the 10-point checklist that you can follow, presuming that you have already identified the best paid traffic service to buy traffic from.
Optimize the Sales Copy
Your sales copy serves as your short sales presentation to your targeted visitors. This is the webpage where you do the hard selling. So, it has to be powerful enough to convince viewers to initiate the desired actions, or push your ‘buy’ buttons.
There are several components of the landing page that must be tweaked and optimized. One of them is the headline, which is a crucial part of the sales copy because it is responsible in getting the attention of the viewers to read the content. If you fail to do this part properly, then all else will become fruitless. You may not be able to get the perfect headline at first, but after a couple of split-testing you will eventually get it right.
Also a vital aspect of the sales copy is the shopping cart, or the ‘buy’ buttons. Make sure that they are all working properly, and the prices are set at the right amount. Sometimes, the links will not work due to some technical glitches. Such event would be catastrophic since it will lead to lost opportunity sales. So check the shopping cart more often and regularly, especially prior to buying traffic to your website.
Other aspects of the landing page that require due attention to are the content, the landing page design and colors, and the call-to-action statements, among others. So if you still have time, then work on these things for optimum results.
Get the Social Buttons in Place
Before sending in visitors to your blog, you should further ensure that all the important social buttons are properly and strategically placed. Apparently, Facebook and Twitter must be there; they are basics for your social signals. You can add more buttons of other social networks like LinkedIn, StumbleUpon, and Pinterest.
Strategic placement of the social buttons is imperative. Placement can notably affect the click-through-rates of these buttons. Social buttons displayed as floating sidebar is so cool to look at, but they can also be very annoying for some viewers, and they don’t usually work in mobile views. So choose the placement properly.
Optimize the Sidebar or Side Widgets
The next thing that most readers will see during and after reading the content is the side widget, which is a valuable property of the site. This is where banner ads are usually placed. Therefore, choose your ads properly, if you are promoting products. You may also insert here some links to internal pages for viewers to check them out, as well, after reading the post. On the other hand, get rid of unwanted and redundant widgets that only add clutter to the page.
Check the Web Design
The design factor is an important part of the conversion equation. Designs and colors appeal to the psychological behavior of your web visitors. In spite of the famous adage that goes ‘don’t judge a book by its cover,’ many people will still judge a book by looking at the cover. The same principle applies in websites. Visitors will judge the site based on its design and presentation. This reflects the quality of the products and the reputation of the business, as well.
Tweak Your Ads
Ensure that All Links Are Working
Internal links are like bridges. They are the passageways for your readers to the other posts and pages in your site. External links, on the other hand, serve as channels to other sites you are linking to, as well. So make sure every link, internal and external, is working properly for ultimate user-experience.
Improve the About Page
Many webmasters neglect optimizing the About Page. It’s because they failed to understand its importance in conversion. The About Page serves as a confidence booster for your visitors, and to promote trust in your site. Therefore, tell your visitors about your business; show them who you are and the people you are working with. You may also share your vision and mission, and briefly describe your company and its business model. This will promote trust; and when trust is established, your conversion will soar.
Identify the Landing Page to Send Traffic To
This is an important pre-purchase stage. You should first identify the perfect landing page to send the paid traffic to. It may not necessarily be the sales copy or the homepage, you can send traffic to a specific page or a particular post that you want to increase the page views.
If you are doing search engine optimization, then you are probably aware that traffic must not only be enjoyed by a single webpage, but there should be balance of people coming in and out across all pages and posts. Some plans of paid traffic services allow you to change the landing page. You can schedule the first two days to a particular webpage, and then change the landing page to other pages in the ensuing days of the campaign.
Ensure the TOS and Disclaimers Are There
Check the Mobile View
With more and more people now accessing websites through their mobile devices, it is now imperative to make websites mobile-friendly. Some websites will be seen as a total mess when viewed using any mobile phone or tablet. If this happens, apparently viewers will be pissed off and hit the back button to check out other similar sites. Therefore, make sure that your site is good even when viewed using mobile devices. Otherwise, install a plugin that automatically converts your site into mobile view when accessed using mobile smart phones and tablets.
While there other things that may require your attention to buying website traffic, just focus on the things in the above checklist and your planned traffic purchase should go out smoothly.