June 23, 2016
When building a website for your business, you want to make sure your site is engaging and inviting to draw in customers. Your web traffic will increase if your website is one that visitors can easily navigate and will tell others about through word-of-mouth. So what are some ways you can create an engaging environment for your website visitors?
In today’s age, social media is a primary way for businesses to interact and communicate with their customers. Provide a link to your social media accounts on your website so that your visitors can connect with you in a way that they are familiar with, as nearly every internet user will have a Facebook, Twitter, or Instagram. Many users will even refer to your social media platforms rather than your actual website for contact information and reviews. You can send out special offers and promotions over social media, so that your followers will get alerts about any new deals your business is running or offering.
When designing your website, it can be easy to get carried away with the fun experience of designing a page, but keep your customers in mind. A clean, clear design is the best option for your website’s layout, as those are easier to navigate for visitors. A design that is all over the place will only distract and confuse your visitors, and they may have difficulty finding necessary information or products. With this in mind, be sure to include contact information in a clear spot that your customers won’t have to search excessively for. If the contact information is too difficult to find, your customer may give up in frustration before finding it.
While a clear and clean layout is necessary, you can still have a little creative freedom to display the unique personality of your business. Just like decorating a home, he decorations of your website should invite the customers in and make them feel comfortable and welcome. The specific focus of your design can communicate to the visitors what the primary goals and focus of your business are. Mascots, photos, and personal designs are simple ways to add a personal touch to the website that is specific to the services or products you are offering.
Take a look at your website from the perspective of your customer, keeping in mind the specific reason they will be visiting your website. If your website is built with the intention of selling products, then they will most likely be on there looking for something specific that they need. Make sure that your website is designed in a way that caters to your customer’s needs, not just your personal goals, such as getting customer’s emails or the like. Make your visitors feel like their experience is catered to their specific needs, and not like you are just trying to get something out of them. Be sure to offer additional resources, such as FAQ, a blog, or links to social media networks.
The ultimate goal when designing your website should be to make your visitors want to stay on your website, so it needs to be engaging and inviting. These are just a few tips to keep in mind so that your website can provide the best experience for your customers.