June 9, 2016
In today’s society, online videos are the way to get a message across or sell a product. Video marketing is one of the most effective ways of reaching customers, so it is important to understand how to create an impactful video that will inspire them to buy your product or listen to your message.
The key to connecting with an audience is relatability. You can inspire relatability by telling a personal story or sharing some advice that you have heard that your audience may learn from or be inspired by. Personality plays a big role in how your audience feels towards your video, so if they feel like you and them could easily be friends, they will feel more affected by your video. It is important to know that each viewer will have situations in their life and difficult things going on, and if they feel like you can understand their challenges, even through a screen, your video can affect them, especially if you offer a solution to their problems. If you share your own story or difficulties with them, it makes the video more personal and allows you to reach a deeper connection with the viewers.
Don’t try to force the humor, unless you have a naturally funny person in front of the camera that can make an audience laugh without forced scripts or jokes. An audience can see right through a cheesy comment or forced laugh, so you will automatically lose their appreciation and focus if you attempt to draw them in by cheap humor tactics. Many videos go viral due to a well-inserted remark or line, but these things have to sound genuine in order to get a true reaction.
Everybody has busy schedules and quick-paced lives, so it is important that you are considerate of your audience’s personal lives and how your video fits into their day. Don’t drag on a video that could be condensed into a much more accurate, effective delivery. Your viewers won’t appreciate if you waste their time with meandering videos. Instead, try to get to the point of your video quickly and efficiently. It helps you out as well to reach the point quickly, as most typical viewers don’t have very long attention spans and you only have a brief period of time to get your message across.
After you have made your point in your video, invite your audience to apply it to their own lives. If you’re selling a product, show them how it can benefit them in their daily life and then tell them how they can access it in order to begin using it today! If your video isn’t necessarily to sell a product, but rather an idea, then you can call out your viewers and ask them to see how this applies to their lives and to continue the discussion. This will help the message of your video stay longer in your viewer’s minds and keep them thinking about it long after!
In order to reach an audience with your product or message, it is important with today’s society to create an effective video marketing strategy. This method has great potential for reaching a wide variety of viewers who can be impacted by your video.