November 15, 2014
Not all shoppers are ready to buy on their first landing to a website. Th majority of them, around 96%, are still shopping around for the best bargain before finally pushing the ‘buy’ button.
Therefore, if you are buying traffic for your ecommerce site, one of the most important things that you must keep in mind is to target the right market segment where the buyers are. This must be done with utmost precision to ensure that you will get the best conversion for your blog.
Conversion plays a crucial role in success of online shops. However, the stats show that most ecommerce sites are having low conversion rate. This is partly due to the fact that many shoppers are not ready to buy yet. The majority of them are still shopping around to get the best deals.
Positioning your ecommerce site for a ‘buyers’ market is relatively challenging. It is like fishing specifically for tuna fish in a vast ocean. While the endless sea of water gives you better chances of catching different varieties of fishes, you are more particularly interested in tuna fishes if you are a tuna dealer.
Other species of fishes are redundant to your business, so obviously you will throw them back to the ocean whenever you catch other fish varieties. Therefore, you need to know where the Tuna fishes can be found, specifically the locations where they thrive, so that you can start fishing in those locations. This will improve your chances of catching more Tuna fishes in your net and lesser fishes of other species.
The same is true with getting traffic to your web store. It is important to locate where the buyers usually hang out so that you can start marketing your products in those places to improve your chances of capturing targeted visitors that will really purchase your products.
This is done in online marketing by using the right keyword phrases to capture those buyers using the search engines. Use the ‘shoppers’ and ‘buyers’ keywords to get targeted traffic for your site. Take note that there is a notable difference between the two.
Customers usually undergo 3 main stages of buying. The first stage starts with planning. A person plans what product to buy, what brand to choose from, and the budget to allocate for the purchase. This is done personally at home.
Once the person has already decided to buy a product, the individual goes to the next stage, which is shopping. This involves searching for various products made by different brands, as well as the different models. Under this stage, a person usually compares different products, read reviews, checks the top brands in the market, and looks for bargains and exciting deals.
Hence, capturing visitors under this stage will not always end up in sales. Majority of the visitors are not ready to make the purchase yet but they are simply hopping on from one site to another, taking note off the details and creating their own top 3 list of brands to choose from.
According to a survey, 67% of the people who did not make the purchase during their first visit to a site will eventually buy the product later on. So take note of this when creating your sales copy. Make sure to capture your visitors and ask them to bookmark your site for future deals and for upcoming bargains that you are planning to offer.
To target prospects under this stage, here are the following keywords to use:
Review, Best, Top, New, Compare, Model numbers, Brand names, Ideal, Price
Once a prospect has already gathered enough information for the upcoming purchase then he is ready to buy the brand of his choice. The person may either return back to the site he once visited or bookmarked, or use again the search engine to buy the product. In this case, you can target this market segment using the following buying keywords:
Buy, Purchase, Cheap, Reduced, Bargin, Budget, Economical, Inexpensive, Low cost, Low priced
If you have a web store with a couple of merchandises to sell, you need to treat your site as if it is a real store. Once clients enter, make sure that every visitor or most of the traffic buys one or more of your products.
Thus, you need to have a salesman mentality when entertaining your traffic. One of the things to remember is the fact that they visited your web store, which is already an indication that they have some sort of interests in your offers. Their very presence can be a sign that they are also ready to buy your products if they meet their criteria and if you have done a great job in your sales pitch.
Imagine yourself walking inside a retail outlet in a big mall. The very fact that you visited that particular outlet and not the other outlets is already an indicator that some of the displayed merchandises somehow attracted your attention.
The same thing is also happening in the minds of your prospects. They ended up in your online store using certain keywords. Once inside your site, you must do everything you’ve got to immediately turn them into customers, or to convince them to buy your products in the future because you have the best deal.
Take note that traffic to an ecommerce site usually has low conversion rate of only 3%. This is perhaps one of the main reasons why 71% of the shopping carts were abandoned by web owners who have already given up on their web stores. Therefore, improve your landing page to convert your traffic into sales.
Here are some of the things that you should keep in mind:
You can also learn from the best practices of those who are successful in running online shops, but the above tips can already aid you in setting your internet business on the right course to success.
Just remember that when buying traffic you have to use the appropriate keywords to target not just a specific audience but a precise market that is already in the buying mode.