Does Website Design Really Influence Conversions?

December 11, 2015

You do a fantastic job of getting your site ranked in the search engine rankings. You spend even more of your time creating fantastic products and services that you know that your customers and clients want. So, why do people get to your site and then not take the action you want them to? It’s frustrating, but the answer may be more direct than you think. Sometimes, the website design you have in place is limiting or even stopping your conversions. It’s a good idea to review this information on a regular basis to ensure it consistently is working to benefit your company. So, what could be limiting your conversions in your website design?

Your Site Is Too Hard to Navigate

You may feel that your website is easy to get around. It’s easy to find what you need to. It is easy for most designers and website owners to navigate their own website, but not so much for the general public. If your website is not easy to navigate, this will create problems with conversion. Talk to friends and family to discuss what is behind your navigation. See how easy and clear it is to go from Point A to Point B. It’s important to have a third party understanding of this information.

Your Site Lacks a Call to Action

In short, are you telling people what you want them to do? Don’t assume that they know. Rather, you’ll want to talk to your visitors and specifically state what it is you want from them. Do you want them to buy from you, sign up for a newsletter, or do something else? You need to be sure it is clear and easy to understand what you want them to do by using a call to action. Then, you need to ensure they can see this call to action on any page. This ensures they convert.

Your Site Isn’t Creating an Emotional Response

Another way to focus your attention is on the emotional response your site creates. You should be getting people interested and ready to interact with you. They need to feel empowered or feel like you are solving their problems. This is rarely easy to do, but with a bit of work, you’ll be able to provide a problem solution, visually impactful, or otherwise emotionally beneficial site that people learn from and take action at when they visit.

There are many other reasons your site is not converting. For example, it may not be interactive. It may not provide enough information. You may not be communicating that you are an expert in this area. When you need help determining what your website design’s problems are, it can help to turn to the experts. Take into consideration the benefits this can provide to your website. Turn to for the help and support you need to achieve this goal. You will find a wide range of tools available to help you see the results you desire.


Back to Top