Google’s Guide to Increase Website Traffic

January 30, 2014

While there are numerous ways to increase website traffic, getting organic traffic from Google is one of the best methods. Google significantly dominates the search industry with approximately 1 billion monthly unique hits based on the traffic records in this site. Bing is second, which is a far cry from Google’s number at only 290,000 monthly unique hits, while Yahoo closely behind at 250,000 estimated hits per month.

No doubt, Google is a treasure trove for your website traffic. Increasing your website visibility in Google through effective search engine optimization will apparently let you enjoy free-flowing organic visitors to your website. Therefore, work in improving your rank in the search engine result pages, and a better way to do this is to develop strategies that are aligned with the recommended methods set forth by the search giant. Here are some of Google’s tips to increase website traffic.


Web Traffic Tips by Google


Get Your Site Indexed

This is, perhaps, one of the first things to do above all else. Prior to search engine optimization, you should work on getting your blog indexed and seen in the search results; otherwise, your SEO activities will be deemed redundant. To index your website in Google, it is suggested to submit your web url using Google Webmaster Tools.

Alternatively, you can create a Sitemap of your site based on the Sitemap protocol of Google. If you are using WordPress as your CMS, there are plugins you can quickly install that will automatically generate a sitemap that allows search engine bots to easily crawl in your site and index it accordingly. You can also ping your site and every webpage thereof to alert the bots about the updates made in every page.


Understand What Drives Traffic to Your Website

Another way to improve your search ranking to get higher traffic is to understand which queries that are productive in driving web traffic, as well as pinpoint the non-productive keyword phrases for immediate removal. Use the Webmaster Tool to determine the keywords used by majority of the visitors to get to your site. Determine which countries they came from, as well. By knowing the productive keyword terms, you will be able to position your blog better to the right audience. This will eventually enhance your traffic level in the long run.

Knowing the sources of your traffic is similarly essential. If most of your traffic came from UK, then you can position your content and the writing style to conform to the preferences and needs of audiences from the United Kingdom. Traffic sources and keyword phrases used by your visitors are among the numerous properties that you can obtain from the Webmaster Tool of Google. Check the other properties like the device they were using – PC or mobiles. By knowing these things, your blog will be more positioned for optimum result.


Fix Issues

Your site is not perfect. There could be some issues that require immediate repair. It is probable that some pages are not properly indexed due to some problems. Fortunately, Google will let you know if there are some problems accessing your site, or a particular webpage. You will receive an email regarding web issues, or you can check the problems in your Webmaster Tool.

Take note that if Google’s bots cannot crawl in your webpage due to some issues, then that specific page will not be indexed until it is fixed. Therefore, check every page and look for possible problems. Take note that some of the potential problems in your website could be caused by ads that are in violation of their terms of use; therefore, make sure to read the TOS to ensure everything that you do is aligned with their publishing standards.

Use the Site Diagnostic tool provided for by Google Adsense. This tool will show you the pages that need to be fixed due to issues like popup ads that are not allowed by Adsense, ads-blockage, and so on. Take advantage of this tool; a misplaced banner ad could causing your webpage to be not indexed can make a lot of differences to your traffic.


Analyze Your Site Based on What Google Sees

If you are optimizing your website for Google, then you should see and evaluate your site through the eyes of Google. This way, you can formulate your strategies better and more accurately. Sometimes, there are things that you do not see but Google sees them, and there are also things that the search giant is not able to see but you are seeing them. But if you are looking through the eyes of Google, then everything will be aligned and in harmony. Your SEO will be more efficient, as well.

Among the things you should look into is the PageRank of each webpage. You might be surprised that it is not the homepage that enjoys the highest rank. So start focusing on pages with the highest PageRank and optimize your monetization there. Likewise, work on improving the PageRank of the other pages with low PR. It is highly recommended to work on your homepage first and make sure that it is enjoying high PR.


Work for Re-inclusion if Your Site is De-indexed

Some issues can get your webpage, if not your entire site, de-indexed from the SERPs. Such event is catastrophic, and it can greatly affect your business performance and your income. If you mainly rely on the search engines for organic traffic, then your business is doomed.

This was the case of many companies that solely depend on organic traffic from Google during the pre-Panda era. When Google first rolled out the Panda algorithm, many of them were de-indexed and instantly became invisible in the search results causing an abrupt plunge of traffic. Eventually, they closed down and laid off many workers. If this happens to you, don’t give up because it is not the end of the line yet. You can still do something to reclaim the lost glory you once enjoyed. In fact, Google shows you how to work for the re-inclusion of your de-indexed site.

One of the first few steps to do is to read through the quality guidelines and analyze where you probably went wrong, and then make necessary corrections. Afterwards, submit a request for re-inclusion from your Google webmaster account, which you can find here. But prior to that, you must also ensure that your site is already verified by Google. Your request will be considered after a couple of weeks; so, be patient and you will soon have your rewards.

You can follow the same procedures if your site suddenly performs poorly than it used to be, and you think that you are not violating any rule. This request is done if you want manual reconsideration of your website. Once your site is back in the SERPs, then you’re back in the game.

Google has many other tips to help you improve the visibility of your site in the search result pages. Take these tips seriously and you will soon observe a remarkable improvement in your traffic level. But even if you successful pushed your site higher to the top pages of the SERPs and enjoy massive hits, you must not solely rely on Google for traffic. It is highly advised to implement other methods to increase website traffic to put your business on a solid ground.

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