How Important is Readability in Turning Traffic to Sales?

July 15, 2015

The audience is one of the top priorities when it comes to writing an article or blog post. If your audience is parents in need of baby health and care, then your topic should focus on scheduled bathing and playtime, breast-feeding, and tips to keeping a baby healthy. The post should be natural and informal unless the topic is a more sensitive factor, then it can be changed over to informal but stay in a casual tone to keep the attention of your audience. This factor can be tested by a factor called readability. Readability is how simple a given text is understood by a reader. This depends on the content’s vocabulary and dictation, including its spacing, line length, and font size. Here are a few things about readability that are essential in your written text:


#1 Tips for Writing Online

Language, skill, and design are essential elements that are considered for online prints. Here are a few things that make online prints look presentable and readable:

  • Short paragraphs for white space – no more than six lines and make sure they are spaced appropriately for white space
  • Shorter words that do not need a dictionary is ideal; short sentences as well if the audience is a more mature group
  • Do not use jargon unless it is necessary or can be used for the given audience, i.e. Corporate markets and Technology


#2 Readability Scoring

There are ways to score the reliability of your article or webpage like the Flesch-Kincaid Readability Test. It was created by a PhD graduate who fled from a Nazi Invasion in hopes of creating easier concepts for individuals to understand whether they understand the jargon or not. The formula he used was based on human psychology as it focuses on how to get someone to understand another person through written communication. The mind focuses on multiple proponents in one glance as it analyzes punctuation marks, spaced paragraphs, or key points, then bringing it together to form an understanding that could or could not match the actual meaning that the writer was trying to get across.


The long longer the text – word, sentence, or paragraph – the longer it takes the mind to comprehend the text it is trying to evaluate and obtain context from. So try to avoid placing big or long words or sentences in your material. The readability test counts syllables, phrases, words, sentences, AND paragraphs all in one and produces a score of how well a reader would understand the material. This formula can be done by hand, as the Flesch-Kincaid formula requires, or produced by a readability system in your Microsoft Word toolbar; also, it is rated on a scale from 0 to 100.


Using Readability in Microsoft Word

Microsoft Office products all have a readability score chart based on the Flesch-Kincaid formula. The route for locating it may be different depending on the model you have. Refer to the user’s manual or Google to locate the tool and use it. It most often is found under the “Tool” options where you go to check “Spelling and Grammar.” If the score is around 20 or 30, then a simple few edits can assist in making the material an easy-read instead of having to reevaluate the whole piece. We don’t want our readers struggling to follow the lines they’re trying to read. Break up long sentences into a few sentences, and cut unnecessary elongated (long) words as such.


Always let a few people read over your material for a physical evaluation of the readability of the materials you create. We are here for you, so look over our website and let us read over your stuff and assist you.

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