July 23, 2015
This question may seem to be obvious to the people of 2015. There’s an electronic device within 100 yards of each individual who walk amongst this earth, and that specifically focuses on those in developed countries. A given individual spends 15 seconds to view a website and see if it’s what they are looking for. Why is this important? This means you have 15 seconds to catch the attention of your audience and tell them what your company is about and what your purpose is as a business. Let’s go over a few points that will explain the means for anyone using a website to expand their business.
By the way, by now you will have noticed that you clicked away from the post – thanks to this consoling tone to encourage the reader to continue to see the pay off. Hopefully you’ll stay longer and look over these points to encourage readers to read your website to the end (as I hope you’ll do this article).
#1 Engage Your Readers with News Content More than Blog Content
The readers need an emotional attachment or commitment to the material you place on your website that keeps them enthralled to continue from top to bottom. Similar to the 15-second window, this engagement is a ticking time bomb that results in the person interacting with their browser. While they are reading the web page, we should record the time they spend actively clicking, typing, and navigating the page with their mouse.
Mot articles that are selected, according to TIME magazine, are actual news reports and articles. People involved include the presidency, stock exchange, and real world issues. On the other hand, blog content is generic and has random topics that may or may not pertain to your audience or their interests. They begin with words or adjectives like, Best, Top, Most, Biggest, etc. This is seen as data and can be a boring subject if the reader is actually looking for information on your company. If the reader decided to take the time to read the page thoroughly than they would most likely find interests or get distracted with the blog content – great for us, but can be a nuisance for them; however, they’re reading the page regardless which is the ultimate goal. The solution is not to add more newsworthy content and dim down on the blog content just focus the material to your business and/or your audience.
#2 Social Media Isn’t Everything
Many people believe that the popularity of a web page is dependent on how many Facebook likes, Twitter retweets, or Reddit hits it has received. Quite the opposite. The connection with social media is to make it convenient for the reader to comment, question, and share the material. It is visually rewarding in that sense, but can shorten the time they will spend on the page if they can easily just send the material off to wherever they need to use it. Place small icons to the side for access, but don’t place big banners or “Subscribe” icons in the middle of your article – leave it to the side as it is not the most important thing on your website.
#3 Banners Don’t Work
Specifically banner ads. The mere 1% will take the chance to inquire about the ad or banner to see if it could spike their interest more than visiting your website for information did. Placing the banners at the top where the reader will first take a look is essential. If it is placed in the middle and at the end of the article, the reader may never reach it. Blindly placing the material on a page could actually decrease your web traffic. This happens when the reader doesn’t needed ads but information and has to scroll past ads that obscure their sight or interrupt sentences and paragraphs in the wrong spot.
Observing the layout of your website and measuring what’s best for you and your company is essential to the success of your company if it is turning into a virtually apt environment. Research with us and see how we can set up web traffic that will continuously flow in to keep your business running. Also, visit our website for more information on how we can help you.