How Long Should My Traffic Campaign Last?

May 14, 2015

When you have a website, the traffic to it comes in a variety of ways. To make sure that they keep that traffic coming, many people will run a traffic campaign to draw visitors in. Then of course, they have questions about how to get the traffic campaign going and how long it should last. Below you will find some tips on how to boost your traffic through this campaign and how long it should last before you cease.

Understand Search Engine Optimization

If you don’t understand search engine optimization, also known as SEO, then your traffic campaign will never get off the ground. If you want to run a successful traffic campaign, then you need proper SEO to help you. Understand that SEO is the way that visitors to your site find it to begin with. When executed properly, SEO can send your traffic campaign through the roof and you will end up seeing a huge increase in your traffic.

Know Your Keywords

It is highly important that when you start a traffic campaign that you know the keywords that is relevant to your business. You want rich keywords and awesome descriptions that will lead the viewer to click on that link to see what comes next. It you put the keywords in your article at the right times and are sure that they don’t stand out as spamming, then you will see a big increase in traffic to your website and hopefully to your sales as well. No trafficking campaign is going to be successful without keywords that make it that way.

Use Dynamic Web Content

Your website should feature dynamic, up to date, and always changing content. If you want your traffic campaign to be successful, then you will want something different for your readers to read on a regular basis. No visitor to a website wants to see the same old content day in and day out. Switch it up, keep it current, and above all make it interesting to your visitors.

Consider Pay Per Click

Some website owners are iffy when it comes to using pay per click on their websites. But when they see their bounce rate after having it for a few months, they tend to come around. Using pay per click is a great way to get users to your site and then it is up to you to have the content and imagery that will keep them there.

How Long Should a Traffic Campaign Last?

Your traffic campaign should last as long as it is working. Once it gets to the point where the leads and visitors aren’t coming in, it is time to try something new.

These are just a few tips to help you set up your traffic campaign and boost your traffic. Run that campaign for as long as it is useful, then move onto something else that will work just as well. Of course, you may need to run a traffic campaign periodically, but that is to be expected with a website.



Back to Top