July 19, 2016
A responsive web design or RWD can be a vital tool for businesses, as it is a websites way to reformat its pages depending on the device that is being used by the viewer. Google thrives on its ability to advertise the websites that are mobile-friendly. With a responsive web design, any company website can be adaptable to whatever device their viewers use.
Google is a Fan
Google is the most widely used search engine of the times. Google values mobile sites and favors RWD as it is deemed the best way to target mobile users. The SEO advertises websites as being “mobile friendly”, which tells its users that it is easier to navigate and quick to load. This will draw more visitors to the site, especially if it the mobile user is searching for local services. The business can choose to optimize this option by creating a single, responsive website with one URL or by creating a separate mobile website with their own URL and HTML. Google prefers a responsive website because it makes it simpler for the SEO to index the content.
One Website URL
A separate mobile website does have its benefits and often works very well. However, if a website features a lot of content, the visitor can grow bored or annoyed with the time and energy required to sift through all the information on their mobile device. This is where an RWD would come in handy. A separate mobile site can pose many challenges, but it is especially difficult to start an authority site from scratch, and many separate mobile sites have not ranked well in search engines. Redesigning a business’ website to convert it into a responsive site gives a company the ability to maintain their backlinks. An RWD would allow a company to focus their SEO on a single website, which means that every link to the company would be directed to one domain instead of one mobile site and one desktop site, which would give the responsive website an SERP boost. This would also make sharing on social media easier, as the website would lend itself to the device the viewer is using.
Decrease Bounce Rate
A high search result website may seem like a good thing, but if the website is given a high bounce rate, Google can interpret it as a website that does not provide relevant content to its users, which means it would drop in ratings. A separate mobile website can often be too stripped down from its original site or too dissimilar from the desktop site. To combat this result, a responsive site can present all of the same content that is found on the desktop site in a more functional way. RWD does not make the business choose what content can be displayed, which ensures that the visitor can get the optimal experience from the mobile website as they would on the desktop version. This would make the website easily accessible from any device, thus keeping the viewer on the page and avoiding a high bounce rate.
Overall, Easier to Use
Websites are the best way to promote a business but it is icing on the cake when the site is also user-friendly. It makes it easier to find, grip, and move on the necessary content. RWD puts an emphasis on creating a design for any user, which is why Google encourages developers to use it. With a mobile site that allows users to see the content as easily as they would on a desktop computer, the website can be seen, shared, and used in the most functional way possible.
Responsive web design is a great tool to push a website. It is easier for the viewers to use and share no matter what device they are using. It is also easier on the businesses who use them because it allows them to create one URL and one website instead of having to keep up the maintenance of two separate web pages. It also allows the business who is using them to keep the important content they need to provide, as opposed to having to make the choice of what content to display. This keeps business in good standing with Google because it allows for easier searches for users.