How studying Kim Kardashian can help you increase website traffic

March 12, 2014

using news to generate clicks

I know, I know – there are literally millions and millions of people out there studying Kim Kardashian on an almost daily basis (especially her penchant for home videos), but I’m going to encourage you to pull your head out of the gutter and actually study her as a celebrity and personality if you want to increase website traffic to all of your online properties.

Now, this may seem a little bit crazy on the surface – after all, what does one of the most popular reality TV stars on the planet have to do with you boosting traffic to your websites, the kind of increase in site traffic that you simply would not have seen otherwise?

Well, digging just a bit below the surface (which is a scary prospect when we’re talking about the Kardashian’s, after all), you’re going to find that they are pretty smart and savvy business people and know how to generate a tremendous amount of buzz. After all, that kind of buzz is at the very best way to increase site traffic across the board – and is almost always of the kind of traffic that you can get 100% for free, without ever having to worry about the downside of cheap web traffic.

We are going to expose some of the key things that you can begin to put into play right away that makes this amazingly impactful when it comes to building your business – so pay close attention!

Controversy always – ALWAYS – boosts page views

Too terribly many online entrepreneurs and marketers out there play the “vanilla” game when it comes to gaining attention and traction, and that is simply never going to work. After all, we all know that there are only so many top 10 lists we can read, so many technical articles we can try to stomach, and so many “Looking this – groundbreaking, world-class, absolutely first time ever revealed secret “headlines and that have absolutely no payoff whatsoever that we can force ourselves to read.

At the same time, controversy – whether it is fabricated or not – is always going to drive page views. You’ll notice that the Kardashian’s are almost always up to their eyeballs in some kind of controversy, someone said terrible things about them, Kanye punched some sad sap in the face, or there is a note or paternity suit up in the air – but they are never a vanilla, and are never out of the public eye for very long.

Your business may not be able to create the same kind of controversy that they are, but I’m sure that you can find a couple of controversial things to do (or be seen doing) that will get your business the attention it deserves.

Laser target your focus

You’ll also notice that Kim Kardashian and the rest of the Kardashian’s are never focusing on the philosophers of our world – they are usually pandering to the absolute lowest common denominator of society – and as such they have built a billion-dollar brand.

There is a real reason why they laser focus in on young girls in specific that want to lead the kind of lifestyles that they do (the kind of glamorous lifestyles that are portrayed, without any of the hard work that goes on behind the scenes), and they have built a wildly successful business thanks to it.

Until you focus on targeted web traffic by first understanding exactly who you one for customers, and who you will not tolerate in your product or prospect pipeline, you’re going to really struggle trying to increase website traffic.

You’re going to focus on all of the wrong things at the same time, wasting opportunities and resources that you wouldn’t have wasted otherwise.

Become a master of self-promotion

There was a news clip recently that stated how Kim Kardashian and her sisters can charge $1 million plus for an hour or so in a club – signed on as an “event promoter”.

That’s right, Kim Kardashian can make more money in an hour at a club having fun, partying, and drinking but in most people will ever see in 15 or 20 years of work – and it’s all because she and her business machine have become fantastic at self-promotion.

If you really want to increase website traffic significantly over there without ever having to focus on buying website traffic, or going through the process of trying to buy visitors), you need to become a master of promoting your own business.

After all, if you will not to your own one, why would anyone else do it for you?

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