How To Deal With a Drop in Organic Traffic

January 27, 2019

In the world of online marketing, the ultimate goal is to generate quality traffic that results in increased conversions. Traffic that comes from non-paid for sources such as social media presence, link building, and SEO are considered natural or organic. And unless you have a very popular brand or a product in high demand, it’s quite difficult and time-consuming to get your traffic to trend upwards with just organic traffic. If your website has been around for a while, analytical reports will most likely show your traffic staying stagnant or trending downwards unless you stay very active with your social media accounts and have your SEO maximally optimized. So what can you do to help bring traffic back to your website if you don’t have enough time to grow your social media accounts and are not sure how to improve your SEO any further? First, you must identify the underlying issue in order to come up with a proper solution. Here are a few ideas to help explain why you might have had a sudden loss in traffic to your site and what steps you can take to counteract it.

Google Algorithm Updates

Google is constantly updating their algorithms, which means your website can drop in search results rankings quickly and without notice. Therefore, it’s important to keep an eye on your search result rankings to make sure you aren’t moving in the wrong direction. Ideally, you want to stay on the first page of the search results in order to maximize the organic traffic coming from Google search results. If in fact, you notice your website dropping in the search result rankings, you may need to re-optimize your website. Prioritizing SEO is a must and it needs to be addressed regularly due to the frequent nature of algorithm updates.

Mobile Optimization

Another area to keep an eye on is your mobile optimization. Unless your website was created to be mobile-friendly from the start, there is a chance that the mobile version of your website is having issues. With the ever-increasing usage of mobile devices, if your website doesn’t load properly and/or quickly on a smartphone or tablet, it is a surefire way to turnoff your visitors.

Your Products

Is your website based on a product that’s considered a fad? Or perhaps seasonal? Are you still trying to sell fidget spinners or sell skis in the middle of summer? When you’ve maxed out on social media and SEO and are still seeing your traffic decline, it may be time to rethink your product lineup to include a variety of products that can withstand the test of time or seasons.

When Buying Traffic Becomes a Viable Option

There is no right or wrong time to buy traffic. It is simply another option to drive traffic to your website. You don’t have to wait until you’ve exhausted all other options. You can buy traffic as soon as your website goes live or you can buy traffic simultaneously during your efforts to build your social media presence and improve your SEO. It’s another tool in your tool belt. Purchasing website traffic from a trusted and reliable source can provide genuine traffic can give your website a boost to get back to levels it was previously at or possibly even higher. Remember, traffic drops are not uncommon. Just like any business’s revenue, traffic also fluctuates. So, keep this in mind and place strategic orders to buy traffic when your website experiences a drop in traffic.

Things To Keep In Mind About Purchasing Traffic

When you buy website traffic to help recover from losses in organic traffic, it is important to purchase a reasonable amount. Your goal should be to get your traffic back up to its high point before dropping off. When you purchase website traffic that is already targeted to your niche or website category, it can help renew the general flow of traffic. It is also a good idea to stay connected and active with your social media accounts. Engage your followers and keep them abreast of anything new with your website (especially if you’ve had any technical issues that were fixed recently) and this can also help speed up the recovery of your lost traffic.

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