How to Evaluate a Web Traffic Campaign

May 21, 2015

Once you have your website up and running, you are going to want to drive traffic to that website with a web traffic campaign. The thing is you can’t just put the campaign in place and then forget it exist and expect results. You need to evaluate the campaign to see how well it is working for you and what you need to change. Below you will find some basic tips on how to evaluate your web traffic and your campaign as well.

Use Google Analytics

Google Analytics is considered the gold standard when it comes to tracking web traffic. Even better, it’s free and you is rated number one. Since Google is the number one search engine around, you can’t go wrong using this tool.

Pay Attention to these Main Points

There are a ton of things that you should pay attention to, when you are evaluating your web traffic and your campaign to see if it is working the right way. The main points that you need to check are listed below however.

  • The number of visits to the site during your campaign
  • The number of visitors that come back more than once, there is a difference in the number of visitors and the number of visits
  • Your bounce rate is also important
  • Look at the duration of the stay on your site, when people are visit
  • Judge where your visitors go on the site and how they get to the site as well. This helps you to adjust your campaign so that you can use it to the best of your ability
  • Judge the location that your visitors are coming from as well
  • Judge how people are finding your site to begin with
  • Track any goals and events that you post on your website. For example, if the contest is really taking off, but the giveaway is at a standstill, then you will want to make sure to change things around.

The Bottom Line

The bottom line is that in order to be successful in a website traffic campaign, you have to monitor the site continually. From judging how people find your site to judging the location that they use to get there, it is important to know your visitors and cater to their needs. You can’t do that if you are not monitoring your campaign to see what needs to be fixed and what is working for you.

Work Out a Budget

It is best to work out a budget, when it comes to the needs of your website traffic. You have to spend money to make money in this type of business, but you don’t want to lose your shirt either.

These are just a few tips to help you monitor the activity on your website when you are running a website traffic campaign. Pay attention to the main points and the rest will be easy to accomplish and you will meet your goals in no time at all.


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