February 18, 2016
Factors like search engine ranking, website traffic, and visitor-to-customer conversions constantly change and churn. You could buy website traffic to keep up with the metrics, but you also need a hardcore SEO strategy to galvanize your online presence. You can either develop an in-house SEO team to get your website “up there” in search results, or opt to outsource your SEO requirement to an external agency.
What’s in it for me if I hire an in-house SEO team?
If you decide to have a dedicated in-house SEO team, it’ll give you advantages that cannot be matched by an external SEO agency. Here are some of the big gains from an in-house SEO team.
What is the downside of having an in-house SEO team for my business?
If you really want to have an effective in-house SEO team, you must be prepared to spend the big bucks. If you do not see the results and investments are too high on human, technological, financial, and time resources, you might relegate SEO to a restricted activity, which is as good as giving up.
What’s in it for me if I outsource my SEO requirement?
When you hire an external SEO agency, you can reap the following rewards.
In today’s highly competitive digital marketing space, you cannot afford to push your SEO requirement to the backburner. This is in spite of having a system in place to buy web website traffic. If you have the wherewithal to have a robust in-house SEO team, that could be the better option for you. Conversely, if you are prepared to trust an external agency and only interested in the results without the rigors of managing an in-house team, going the outsource way could be your best foot forward. In either case, you could also opt to buy website traffic as a short-term cure to maintain the high number of hits.