Major Reasons Why Website Traffic Dwindles

January 22, 2015

The scenario usually goes something like, you log into your website management and notice that your beautiful traffic has dropped off. You feel a bit of panic and try to figure out what went wrong. Your SEO is up to date, your content is all on point and rated well through analytics and customer feedback. Your site is responsive and able to adapt to any viewing device. Everything seems to have been as fine as can be, yet your website traffic has decreased to a near standstill. If you’ve not received any manual notices regarding an issue with your site and why it has been knocked from search results, it is most likely an issue with one of the over 20 points that a search algorithm searches for and evaluates. It can be tedious and time consuming to try and find what aspect has become a bleeding wound for your traffic.


Buying website traffic can help keep things rolling while you diagnose the issue.

Finding out what part of an algorithm update has created an issue for your website shouldn’t slow down your traffic. Two common things websites can do to keep their numbers up is to either put into more ads, or start buying website traffic. The latter is often more cost effective, and can even help lead to more natural traffic. Keeping your website on the boards and being looked at can help you during the diagnosing stage. Targeted hits, by people who already interested in your niche, can result in less bounce and peak more than passing interest. So long as you keep your content engaging and fresh, you will find any lull can be gotten over.


Common elements that get hit in updates and can be hard to find:

It is always helpful to know which aspects to examine first when trying to find a weak point in your website’s design. Examining your links and anchored text is one common issue that people tend to overlook. In the last year alone there has been a lot of revision in how search engines regards this aspect on your website. A link tends to lead to either an outbound location, such another site that is relevant to your own. Bad links are ones that lead to poorly written or structured websites, overly spammed sites, and generally poor and irrelevant content when compared to your website. Anchored texts are blatant and unnatural insertions of SEO phrasing that are obvious attempts to fool the search engine into picking up the website. With today’s programming, search engines such as Google’s, are a lot better at determining natural from unnatural, and too much anchoring on a page will quickly get its ranking dropped in search results. If you are working on guesses, without any direct remarks as to what is wrong, the best thing to do is start with your links and anchoring and work down the list of website aspects from there. In the meantime, keeping up your traffic by buying website traffic will help that portion of your site’s ranking score.

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