March 31, 2015
It can be incredibly frustrating to think you are doing everything right only to find out that your website really isn’t converting the way it should. What is even frustrating is not being able to get your message out to enough people. Why are you struggling to get web traffic? There are dozens of reasons this could be happening. It is always a good idea to work with a professional who can help you to pinpoint the specific areas of concern for your unique needs. However, you can get started yourself by understanding what the three most common reasons websites fail to get the traffic they should are.
#1: Your site doesn’t communicate your passion for the topic.
How can your passion or interest in the topic really matter to a reader? In short, people want to get information from an expert, someone that knows the information so well that he or she can be trusted to provide the best resource and information. A lot of people talk about their passion for a topic, but if your site isn’t communicating this, you are losing web traffic. To fix it, focus on various aspects of the topic. Ensure you are using keywords appropriately to show the search engines you care, too.
#2. You are not promoting your site enough or in an effective manner
This is one of the biggest reasons bloggers struggle. They put the piece into place, including a great website, tons of information and even some social media sites. They, they just blog. The problem with this strategy is that you are not really marketing or advertising. It is important that you spend at least half of your time not just creating content, but actually promoting it. There are many ways to do this including social media, search engine optimization, link building, and using advertising campaigns. This is a key component to getting traffic to your site.
#3: Your topic is too broad.
Often times, you’ll limit the traffic you could be getting because you are competing with too many other websites to rank well in the search engines. This often comes from having too broad of a topic. It is better to focus your energy on a very narrow topic and then to work hard to develop it fully. You can, of course, talk about anything, but you’ll want your marketing to pinpoint a very specific area so that you are getting more targeted leads to your website. It does not have to be hard to change this, either. You’ll want to simply work towards expanding your site to focus on a very specific area.
Ultimately, you’ll see increased traffic and improved conversion when you improve these key features of your website. There are many other components that could be impacting your success as well. Ultimately, you’ll want to spend the time organizing, cleaning up, and maximizing your site to achieve your ultimate goal of getting more visitors.