Quality over Quantity for Website Traffic and Why

December 8, 2016

As with most things in life, quality matters. When it comes to your website traffic, this could be the number one mistake that most people make. Thousands of website visitors won’t mean a lick if they are not targeted visitors. What does that mean? It means that your business can’t be all things to all people. Even if you’re business is 100% online, you will have to decide on a niche or target market.

For example, if you sell pet supplies, you are going to target pet owners; if you sell women’s plus-sized clothing, you are going to target plus-size women; if you are a business coach who only deals with the restaurant industry, you are going to target people who own restaurants and catering businesses. Trying to sell plus-sized clothing to a woman who is a size 2 is futile and if that is the traffic you’re getting to your website, you’re going to lose out. If your traffic is full of people who don’t have pets, then what use are the visitors? It doesn’t matter that you have 10,000 hits a day to your site; if they aren’t potential customers, they are useless (the hits not the people!).

If you’re going to have traffic driven to your site, you want quality traffic – that is people that are going to be interested in what you have to offer. You can buy website traffic or you can gain them by other advertising and marketing methods – but they must find value in what you can offer them.

Here are a few ways that the traffic to your site is of quality:

  • Social media: It’s been said a thousand times before, but social media is one of the best ways to spread the word, and it isn’t going away anytime soon. Those who said Facebook was just a fad are now eating their words. Use Facebook, Twitter, LinkedIn, Pinterest and Instagram as much as possible to showcase your company (without being spammy). If the thought of posting overwhelms you, consider hiring a social media manager.
  • Buy website traffic: You can create customized packages according to your niche market and drive thousands of quality visitors to your site. You can even choose how many visitors you want per day or per week. Just make sure that when they get to your site, they want to stay there!
  • Guest blog: Find some blogs that are industry-related and ask the owners if you can guest blog. Don’t just spew info about how great your company is – offer some valuable information to the readers so they will want to learn more about you and will click on the link to your site.
  • Video: People are much more likely to watch a video than click on a text link. Make your video funny, witty, engaging and informative so they will keep coming back for more. Post it on social media and encourage people to share it with their friends. You’d be amazed at how a well-made video can go viral in a very short time.

Quality website traffic is always preferable to quantity. Would you want 10 visitors with 9 of them turning into customers or 10,000 visitors with only 1 turning into a customer? The answer seems pretty clear. If you buy website traffic, make sure that the company is a reputable one and can offer quality leads, not just quantity leads.

Buyfastwebtraffic.com is a leading provider of quality website traffic. Visit today to discover how they can help your web traffic increase.

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