July 28, 2015
There’s an unfortunate thing that happens when you own a website—and that’s to find out that people are clicking on your site, and not lasting more than a minute checking it out and exploring what your website has to offer them. For whatever reason, their interest dies out and you’re left wondering why these strangers aren’t appreciating your work or giving you the desired attention. One of the reasons might just be that there’s nothing overtly special or interesting about your website’s content.
You’re living in a time where the art of reading is more like a science—people scan for information, and if nothing really catches their eye, they’re inclined to close the window and check on a different website. Here are three tips for keeping your site online when you expect a lot of traffic—and just aren’t getting it.
As previously mentioned, uninteresting content may be the reason you aren’t getting as much long lasting traffic as you think you ought to deserve. Now, if you think your content is in fact interesting, consider this—do you find yourself copying what has worked for other people than developing your own original ideas? Are you getting any comments or likes on your posts? No? Then there you go—that is your red flag that you need to come up with better content for your audience, or your numbers will plummet.
Technology has remarkably advanced over the course of the last decade, so don’t think that a simple, basic website structure is going to get people to want to stay on your website and explore. Sure, people appreciate when it’s simple to navigate a website and it’s not necessary to spend a ridiculous amount of minutes searching for the FAQ or Contact bar. However, everything has become incredibly visual. Do people actually read, or do they scan for information? Earlier to was said that the art of reading has become a science—so it make it much more interesting for people to scan for this information. Revamp your website and make it more aesthetically pleasing for the eye, but not so difficult that your audience can’t navigate it. Make it interesting, and organize your information accordingly.
One of the most helpful features we might discover on a website is being able to schedule posts. Of course, this requires that you create your content ahead of time and schedule that they release and post on a certain day and a certain time—here’s what else will help with that. Gather data on the time and day that traffic is highest on your website. When that post is scheduled to release, you will most likely get more people to look at it than if you were to release a post you had just finished writing.
Don’t underestimate the power of taking risks and your own ideas. It is usually making something your own and doing something people wouldn’t normally dare to do that sets a company apart of the rest and makes their brand successful.