November 18, 2014
There is no doubt that building links is one of the most effective SEO strategies today. However, link building is a task that requires some knowledge and time. Luckily, link building is not the only way to increase traffic on your website. There are many other ways which are used by SEO experts and they can be equally successful as link building. Now, let’s check some of them.
Use the power of social media
There are dozens of social media websites but few of them are really popular and they can surely make a difference in the number of visitors on your website if they are used in a proper way. First of all, we have Facebook as a platform used by millions of people. The first step is to create a Fan page for your website. This procedure won’t take more than few minutes. You will only need to place a profile picture and a cover and you are good to go. Ask your friends to join your fan page and consider starting an ad campaign. The second useful platform is Twitter. Create an account, start following people (potential clients) and tweet about things that you have on your website.
People simply love videos and this is why YouTube is one of the most popular websites today. So, it is a good idea to create a channel on YouTube and create unique videos. Make sure you add your website’s URL in the video description. For example, if you have a website about healthy food, create a recipe video. You can also promote your e-books, products etc. The possibilities are limitless.
If you consider yourself to be an expert in the niche you can always use some of the specialized forums on the internet to give advice and tips to other members. After a while, forum owners will allow you to use your website’s URL in the signature. This means that you will get a good backlink but what is more important, people will gladly click on the link to check your website.
Decrease loading time on your website
Your site speed is not only important for user experience but it also affects your ranking on the major search engines. So, try to remove all the necessary elements from your website’s code and check the servers.
Mobile friendly website version
As you probably know, the number of people using mobile devices to access the internet is growing. If your website is not responsive then you will most likely lose many visitors and potential clients. Remember that creating a responsive web design is not very difficult and web designers won’t charge you much for this type of transformation. You will be amazed how this change will affect the traffic on your website.
Posting content on regular basis
Google and other search engines love fresh content. This is why you need to update your content regularly. This doesn’t mean that you have to post new blogs or articles every day, but try to optimize and improve your content once in a while.