What is a Bounce Rate and How Does it Relate to your Website?

January 12, 2016

Having a website is tough work. Besides creating excellent content, you also have to keep a well-tuned site, protect it, and if that wasn’t enough, you need to investigate and study constantly if you want to be at the top of your game. Thankfully, the Internet is full of resources: specialized forums, articles, websites, etc. If you’ve been reading up on how to properly run or maintain a website, you’ve probably heard the term “bounce rate” at least once. Do you fully understand what it means and how it affects your site? If the answer is no, don’t worry! Stay with us, keep reading and you’ll be an expert in no time.

So, What Does it Mean?

For starters, “bounce rate” is a marketing term used specifically for the Internet. It refers to the number (or rather, the percentage) of visitors who enter a site… and then leave. It measures how good (or bad) a website is in keeping visitors. As someone who’s spent so much time creating content and designing an attractive website, the thought of someone leaving as soon as he gets there probably sends shivers down your spine. It’s every webmaster’s nightmare! If you don’t fully grasp the gravity of the situation, picture this: You own a bakery. You wake up early in the morning to bake cookies, cakes, and other goods. You have a few people on your payroll. You also have to pay the bills. But no matter, you take pride in your product, so it will practically sell itself… right? Suddenly, someone comes through the door. A client! He takes a quick look from the door frame, barely entering your shop… and then leaves.

Can you even imagine? Well, you don’t have to. Every single time someone enters your site and promptly leaves, that’s what’s happening. You’re losing money, you’re losing exposure, you’re losing word of mouth and you’re losing loyal visitors (clients).

What Can You Do?

First of all, if things aren’t working out, you need to consider tuning your content and/or design. Think about your visitors’ mindset. Why did they click on your site? How did they get there? What were they expecting to find and what did they get? Did you have enough content to warrant repeat visits? You need to isolate your visitor’s needs and fulfill them. Did they go to your vegetarian lifestyle site, but left to google vegetarian restaurants? Fix that by providing a list yourself!

You can also buy website traffic. It’s an easy solution with practically no setbacks, and most sites (even large ones) can benefit from it. You can customize your targeted web traffic package before you launch a campaign. It’s safe, relatively quick, and it has long-term benefits. So when in doubt, buy website traffic.

Remember, try to look at your site from a visitor’s point of view. Tune up your content. Buy website traffic. Advertise what you actually have to offer. Study other successful sites. And remember, bounce rate is an extremely useful tool. As any good tool, you must use it to your advantage!

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