What is A Good Conversion Rate for Web Traffic?

March 11, 2016

In the world of web traffic, there are a number of different factors to consider that can affect the amount of clients that you could potentially gain. Every time someone visits your site, based on the level of interest that the visitor has in favor of your business, you stand the chance of converting a visiting customer to a consumer. When this happens, it is referred to as a conversion. Over a period of time, once people seem to be constantly switching from a visiting client to a consumer, you’ll develop an average conversion rate that will give you a solid idea of how well your website is designed and whether or not you are successfully gaining the interest of your target audience.


Keeping Track of your Conversion Rate

If you own a business or are starting a new one, keeping track of your conversion rate could work in your favor. Keeping record of how often people switch from visitors to consumers can give you an idea of how well your company’s website is designed and marketed. If you are using a website that shows you the pages and areas that are visited most on your site, it may give you a better idea of what customers are more prone to look at what they would rather not click on. This gives you the chance to work on your weak spots and improve in areas where you may be lacking.


What’s a Good Conversion Rate?

There are different standards and percentages that you can base your expected conversion rate off. In a realistic mindset, it’s more beneficial to you to compare your conversion rates to that of a business your size and build. If you are just starting out, comparing your conversion rate to a large corporate company with years of credited experience and success might be a little difficult to match up to. Most average sized companies achieve a conversion rate of three to five percent. It may not seem like much but depending on how many site visits your company averages, it’s a good start.


Why it Matters?

Despite the few who may overlook the importance and significance that conversion rates bring to a company, businesses are all about progress however, you can’t make progress if you don’t know what you need to work on. The great thing about the improvement of commercial websites is that it allows you to see what customers do and where they go while on your site. Inevitably, the pages and links that are visited most are the ones that people find most interesting or useful. Keeping track of this gives you as a business owner or manager the opportunity to see what could be improved.
There are a number of different factors that go into making a business run smoothly and successfully. Keeping track or record of the progress that your business makes gives you and your company a step ahead of the competition.

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