What Most of Your Web Visitors Want

February 13, 2014

There are many reasons why your targeted web site traffic is there in your site. While majority are looking for information and products, you must go deeper to the specifics by catering to the individual needs of your visitors. Text content is the common type of information shared online. But more people are now looking for other types of contents. You should be aware of the reasons why your traffic visited your site so that you can more effectively cater to their individual needs.

5 Common Reasons Why Visitors Came to Your Site


Read Exciting and Fresh Contents

Reading your content is the most common reason why most of your traffic came. They were looking for information to solve certain issues, or just to satisfy their cravings for more data and facts. Therefore, give them exactly what they want and they will appreciate the value that you provided to them. And if they are happy enough, some will not hesitate
sharing your content to their friends and social network fans, while others will refer your post to other blogs via links. This will give you more backlinks in the end, which is good for search engine optimization.

So if you want to improve the engagement with your visitors and encourage them to refer your site to others, then focus on writing high quality contents that deal on specific topics. Don’t give out general information just for the sake of making your site fresh.

Instead, be one of the first to report exciting news and trending updates and many readers will not only appreciate your site but some will subscribe to your RSS feed so that they will alerted whenever a new post is added. This will, in the end, grow your user-base, thereby giving you certain level of guaranteed page views to your future posts. This will also boost your traffic through social signals and direct referrals via links and emails.


Check Your Product Offers

Another reason why some people visited your site is to check out your product offers and services, if you are offering them. Your ads and marketing activities were able to capture targeted prospects; because of your enticing promises or special deals, they were compelled to check out your discounted packages and  unique offers.

Therefore, make sure to properly align your discounting packages with the advertised offers for consistency; otherwise, many will end up disgusted or feel betrayed for advertising something that is anything near from the actual offers in your site.

But more importantly, your product offers must be appealing enough to set it apart from the rest to spark inspiration to the visitors to grab your offers. If it is nothing extra-ordinary, then your audiences will have more options from other sites with similar, if not better, offers.


Watch Videos

A lot of people are video hunters, and they are consistently looking for new and exciting videos to watch. This is the main reason why YouTube enjoys billions of video views per month. So give some of your visitors exactly what they want by inserting videos in some of your web contents. To make this work, you have to carefully select each video to ensure that each one passes or exceeds your visitors’ expectations.

When it comes to videos, majority would definitely be looking for exciting videos that are worthy of sharing. Some are just searching for videos that they can share to their social network friends to start engagement, and if your videos happened to be selected by some of your readers then you can imagine the probability of your content to go viral. This will give your blog an added boost in traffic.

There are two ways to insert videos in your blog. One is direct upload, while the other method is to upload your video in YouTube and then embed your YouTube video to your site. Either way works best. But you have to split-test which method has the best results in your case.

Some webmasters reported that they received better results using direct uploads, but others experienced getting significant amount of video referrals from YouTube that redirected some of the traffic to their sites. But what is important here is to have some posts inserted with videos in order to cater to a specific group of targeted web site traffic.


View Images

Another type of visitors coming to your site is a group of photo hunters. They are looking for niche-related photos that they can share to their friends in Pinterest. Some are looking for images that they can share to their Facebook friends, as well.

If you add related photos in your contents, you can actually capture significant amount of traffic from Google Images. These are people who came to your blog through the image search of Google, and these visitors were mainly looking for images as a priority over contents. Therefore, optimize your images so that your content photos will also rank well in the Google Image search result pages.

Learn the varied methods of image search optimization. This includes adding alt-tags, inserting a brief description of the photo including the main message, and adding a title to the image, among others.


Look for Infographics

A new group of web visitors has now emerged with the advent of infographics. These are nice representations of fresh data and facts depicted in graphics so that viewers can quickly and easily comprehend the data with minimal analytical efforts. According to this site about the effects of infographics to targeted website visitor engagement, a study shows that about 40% of the visitors will engage to visual information in comparison with visitors reading plain-text contents.

This is due to the fact that visuals comprise around 90% of the data that comes to the brain. This means that people will more likely to respond to visuals than texts. Some of your visitors may have arrived at your site through your infographics, which are searched for by more than 13 million people worldwide in Google.

So if you want to increase web traffic, then regularly add infographics from time to time. This will not only attract more traffic to your site, but this will give you more social signals and direct referrals, as well.


Key Takeaway Message

Being aware of what most of your targeted web site traffic want can help you position your site better, and this will also attract interaction and better engagement with your audiences. Your visitors have different needs, and they are looking for varied types of media.

But regardless of the type, most of them are in search for contents. So content quality should remain as the core component of your website; but you must also cater to the more specific needs of your traffic. You may not be able to satisfy everyone, but you are better off making most your visitors happy by giving them different types of information such as images, videos, and infographics, among others. One of your main goals should be to provide ultimate user-experience to your targeted web site traffic so that many of them will not only refer your site to others, but they will keep coming back more often to get fresh contents from you.

Photo Credit: Peter Gerdes via Compfight cc

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