Why Your Competitors Are Buying Website Traffic

March 31, 2019

In order to stay ahead in today’s complex and competitive marketing game, you should not focus solely on your own marketing strategies, but also spend some time studying the strategies of your competitors as well. These days, the marketplace is getting tougher as more competitors are coming in, while seasoned marketers are becoming more aggressive in their marketing tactics. In the online world where website traffic is an important element in the success equation, many webmasters are strategically buying visitors. Therefore, if you do not follow in their footsteps, you may find yourself at a disadvantage.

Keeping an eye on the competition and knowing what marketing strategies they like to implement can help fuel ideas for your own strategic marketing. To set yourself apart from the rest, you must also understand why they are doing it and in turn figure out a way to do it equally as well if not better. To help shed some light on the topic, here are few common reasons why some brands are buying traffic to their websites:

Split-Testing

One of the reasons why webmasters are buying visitors to a website is because they are split-testing different versions of their website in order to determine which one generates more conversions. Unless you have an established and well-known brand name, if you rely on organic traffic only, it will take time to determine if your landing page is optimized for higher conversion. However, with paid traffic, you can speed up your split-testing time by quickly getting a crowd of people seeing your modified and optimized landing page.

Please keep in mind that there are numerous conversion factors that remarkably influence the buying decisions of your prospects. Among them are the headlines, the content, the web design including ease of use and no broken links, the buy buttons, shopping cart, and so on. With so many factors for split-testing, it’s best to tweak and optimize all of these controllable factors prior to buying traffic. When done correctly, buying traffic will help shorten split-testing time.

Increase Visibility Among Targeted Audiences

Targeted exposure is important in branding and reputation building. When optimized correctly, you should reach those people who have an interest in your blog topic or the products that you sell. You can effectively enhance your brand well if it is repeatedly seen by as many people as possible in your targeted audience. Buying traffic puts you in control and allows you to choose your audience.

If you want quicker results in increasing visibility, your best bets are advertising and purchasing web traffic. For those of you who have experience with paid advertising, you will know that it can get fairly expensive quite quickly, which is the biggest downside to this approach, especially if you are working on a limited budget. The complex algorithms used by paid advertisers requires a lot of time to learn and manage and even then, it’s not quite certain how effective this method is. It is due to these reasons why many people elect to buying traffic instead. It’s hard to recommend one method over the other as both have their good points and their bad. However, buying traffic requires a much lower learning curve and also requires less money to start.

Get More Social Signals and Valuable Referrals

As we all know, hot social media topics can spread like wildfire. So, if you think that your content and/or products can generate a lot of buzz, then you should try to send in as many people as you can with full confidence that this will spark interest in your page and people will share your post or products to their social network friends or even refer your site to their list of subscribers. This will give your site more social signals, which is good for search engine optimization. You will also get many referrals with higher probability that your posts will quickly go viral.

In a situation like this, buying traffic is one of the best ways to gather a crowd. Some of them many not be interested in your contents, but if they find your posts really helpful or your products really useful, then they will refer your article to people whom they know will surely benefit from the information shared in your posts. This is a good way to ignite viral marketing.

Get More Participants

Success of online events like webinars is partly measured by the number of participants.  So if you are organizing a big event like a product launch, then you need to make a good first impression by getting as much attendees as possible. You can send invites to your emails, announce your events in press release networks, blog about it, or tell your friends regarding the special occasion in different social networks like Facebook, Twitter, and LinkedIn.

You can also advertise your event in popular blogs if you have sufficient budget for advertising. But if your financial resources are limited, you may opt to purchase visits to your site so that many people will be aware about your upcoming launch and tell others about it.

Bargain Sale Days and Product Launches

There are times when buying traffic is not just simply a choice, but rather an essential maneuver if you want to achieve your marketing goals. This is also true if you are offering some special discounts for a limited time, or you are giving seasonal bargain sale on selected products. During sale days, more prospects will become buyers, and one of the keys to getting more conversions is to expose as many visitors as possible to your enticing deals.

Seasonality can play a big role in strategic marketing, especially during shopping seasons of the year like Christmas, Black Fridays, Thanksgiving Days, Valentines, and Cyber Mondays. While the demand is high, competition is also tough during these times. But you can quickly gain traction if you buy traffic to get more people see your attractive time-bound deals.

When Not to Buy Traffic

While it’s good to know the best times to buy targeted website traffic, it is equally as important to know when NOT to buy visitors, as well. You should not solely depend on this method for your traffic needs. Buying traffic should only be done to reinforce your core strategies. Therefore, you should still have to formulate effective techniques to get organic flow of traffic such as search engine optimization (SEO).

SEO is critical when trying to rank on the first page in search engine results, which will reward you with a steady influx of visitors that are already targeted to your niche. Article marketing is another good method to use. This may be old-school but this technique still works. After all, many people are still logging on to the web in search of information, and article marketing can help you engage with prospects right at the path when your content is needed most.

Likewise, social media marketing is another rising trend in the online world. Billions of people worldwide are visiting various social networks every month to get updates, to meet people, and to socialize with friends. Active engagement with prospects and customers in these social networks can greatly expand the footprint of your business. The social network is another good source for natural flow of website visitors.

 

The main takeaway here is to take care of the basics first. You must build a solid foundation for your traffic flow. You may buy website traffic from time to time and during times when you need a spark, but it should not be a strategy used regularly unless you have a fully optimized page. Traffic will only come for as long as the campaign lasts. Once it is over, the numbers of visitors will also subside unless you give people a reason to come back.

 

 


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